Wednesday, November 30, 2011

Say Thank You Correctly Using Video

Saying Thank You is important no matter what the gift.  Some charities have made thank you videos to express their gratitude to major donors.  Here are some things to make sure your video gets the job done and isn't boring or confusing.

November 29, 2011, 8:26 pm

Some common mistakes include:

They’re too long. Too often, Mr. Allen found charities “overestimating the attention span of the viewer.” Viewing one 15-minute video, he says, sapped his desire to watch more after a couple of minutes. “The message wasn’t focused,” he complains.

They don’t explain the gift’s impact. “There were lots of people saying thank you, but never indicating for what,” Mr. Allen says. “That one kind of got on my nerves.”

They’re puzzling. Often the people featured weren’t identified by name or title. Not only did Mr. Allen not know who was speaking but also why this person would be speaking on behalf of the organization. It makes them seem impersonal, he says, and “it loses an opportunity to strengthen the message.”

Read the full article by Raymund Flandez HERE 

Here are some great examples of videos done right.

Don't forget to say THANK YOU!

Monday, November 28, 2011

Merry Cyber Monday- Promotional Giveaway

Merry Cyber Monday!


You can enter to WIN a FREE 30 min. voice lesson and also GIVE a friend or family member a FREE 30 min. voice lesson.
(a $120 value).

Because lessons are offered online via Skype, you can live anywhere and win.

Offer expires 12/2/11 at midnight MST.

How to Enter

Complete these steps to enter to win (don't forget step #3 or else I wont know you entered):

Like Charlie Pants Music's Facebook Page. Click HERE

Copy and paste this paragraph including link below on YOUR Facebook wall or Twitter.

I want to win & give a FREE voice lesson with Charlie Pants Music. Method to 120 Grammy Winners. Lessons are done via Skype so anyone can take lessons. So cool!

Post on Charlie Pants Music's facebook page saying why you want to win and a winner will be chosen at random on Friday, December 2, 2011.


Thursday, November 24, 2011

To Groupon or Not to Groupon...That is the Question

Happy Thanksgiving from the Image Arts Consulting Team.  We wanted to share with you quite the small business nightmare on this day of thanks to help you realize "I am grateful I didn't have to frost 102,000 cupcakes."

Have you seen this story? 

Groupon horror: Bakery must make 102,000 cupcakes

Sometimes, there can be too much of a good thing.
A baker frosts a chocolate cupcake April 19, 2011, in New York City. (Spencer Platt/Getty Images)
A small bakery experimented with using Groupon to attract customers, and the decision -- which in some ways proved wildly successful -- almost shut down the business.

Rachel Brown of Need a Cake bakery in the United Kingdom put an ad on Groupon, a group-discount website, offering 75 percent off on cupcakes to those who bought a dozen, BBC reported. The $40 cupcakes suddenly cost $10.

Turns out, people like their cupcakes. And their deals.

The bakery, based in Woodley, received 8,500 requests for a dozen cupcakes, far above the normally 100 it produces a month. Brown suddenly had to make 102,000 cupcakes.

Brown's company only employs eight people, and she had to bring in an outside agency to handle the orders. The temporary agency cost her $19,500, effectively wiping out her year's profits, MSNBC reported.

"Without doubt, it was my worst ever business decision," she told BBC. "We had thousands of orders pouring in that really we hadn't expected to have. A much larger company would have difficulty coping."

Brown told the Daily Telegraph that her staff was working around the clock, and one person came in at 3 a.m. because she couldn't sleep as a result of the cupcake stress. Brown said she does not plan on doing this again.

Wednesday, November 2, 2011

Fantastic Idea To Engage Followers/Cool Giveaway Idea

Found this HERE A Special 3-Hour Name It and Win It: Words to Wish By – UPDATE: Contest Now Closed!
Why this is so good:
  • gives ownership to customers and followers 
  • creative and fun 
  • short, creates a sense of urgency (only 3 hours) 
  • you can win something great

If you’ve seen our latest stylebook, Imagine That, then you know ‘tis the season for making wishes! And, if you’ve been wishin’ and hopin’ that you’d get to try your witty hand at yet another round of ModCloth’s Name It and Win It Contest, then all your thinkin’ and dreamin’ has finally paid off.
But you have to act fast, because we’re switching things up a little for this installment of your favorite ModGame! Unlike past appearances of this product-naming competition, this time around, you’ll only have three hours in one day to share your well-tailored titles for the piece pictured above. So, if you think you’ve got the the most appropriate appellation, darling designation, or lovely label for this Prussian blue, damask-patterned coat, then let it be known!
Before you go announcing your marvelous monikers for this fine example of outerwear, please read the details below:
  • Your entries do not have to follow any theme.
  • You can suggest up to three names for this item. No more, please!
  • Only suggestions left as a blog comment for each item’s post will be accepted. Entries left on Facebook, Twitter, or anywhere else on the ModCloth Blog will not be considered.
  • Submissions will be accepted today, 10/28, from, 10 a.m. to 1 p.m PT. At that time, comments will close.
  • If you repeatedly receive an error message during commenting, please send your submissions to
  • Need more information? See our full Name It and Win It Contest Rules and also our Official Contest Rules.
We’ll announce the winners on Wednesday, November 2. Now, think quickly and creatively, and this coveted coat could be yours!
UPDATE (1 p.m.) — Today’s contest is over! As mentioned above, comments posted after 1 p.m. PT will not be eligible. Thanks for your entries, everyone, and remember to check back on Wednesday to see if you won!

Tuesday, November 1, 2011

Best Practices in Online Social Media Fundraising

I found this fantastic powerpoint presentation on as I was looking for examples of great best practices in online social media fundraising.  If you are looking for ideas, this is a great resource and tool. Have you heard about Tweetsgiving?  Click on the slide show to hear more about it with a great case study on its success. Check it out.

Power point by Debra Askanase.