Sunday, June 26, 2011

Creating a Digital Impact With Emarketer

This is an interesting podcast interview on the Six Panel of Separation by TwistImage featuring Geoff Ramsey and his knowledge on Creating a Digital Impact with Emarketer.  Geoff Ramsey is the co-founder and CEO of eMarketer and author of his first business book, Digital Impact - The Two Secrets to Online Marketing Success (which he co-authored with Vipin Mayar).

Click HERE to go to the podcast.  I found it very interesting.

Here are the 2 Secrets to online Marketing according to the book

1. Performance Measurement
     7 metrics divided into 3 Compartments
        1. Exposure Metrics: was an impression delivered?
        2. Strategic Metrics: are we change attitudes, perceptions, and opinions as they relate to the brand?
        3. Financial Metrics: what is our return on investment, making sales, cost per lead? Must establish linkages between. If over time did consumers buy more, is the cost to reach them less?

2. Magnetic Content
     Consumers are now putting out content (facebook, twitter, youtube, blogs) and marketers must keep up with this output of content by consumers because it is the only way to keep up with the consumers and be able to reach them.